Okay so let's talk about «us's» there in the third panel. I know that with an apostrophe it reads like a contraction, «us is», but the alternatives, «uses», is a series of letters already claimed to mean «the activities a thing can be used for», and «uss» reads like it belongs in front of «enterprise», all of which introduce even more ambiguity. my conclusion: this is a fatal flaw in English and we should all start over